Project: Direct Mail Advertising Card

Design: Client requested an ad that followed existing art they were already using on other materials. The target audience was mid to upper income clients that had just moved to the area.

Programs and Processes: Photoshop CS2 - created an "impressionist" style background from stock art of a small town. Working with client and an advertising consultant, selected a stock photo of the couple to appeal to the target audience. Added the couple photo over background and saved as a .jpg. Illustrator CS2 - Placed the photoshop image in Illustrator layout and added text using established CYMK specs for PMS spot colors.

Coordinated printing and delivery of the final product.